Bag PRO will attend MIDO 2026 as a visitor, one of the largest international trade fairs dedicated to the eyewear and optical industry, taking place from January 31 to February 2, 2026, at Fiera Milano Rho, in Milan, Italy.
For more than 50 years, MIDO – Milano Eyewear Show has brought together brands, manufacturers, distributors, designers, opticians, and buyers from around the world to explore key trends, product innovations, and global market perspectives within the eyewear industry.
💼 Bag PRO: Supporting Optical and Eyewear Professionals
For 40 years, Bag PRO has been designing custom-made professional luggage solutions for demanding B2B sectors, including optics and eyewear.
This industry involves specific operational requirements:
Secure transport of frames and eyewear
Protection of fragile and high-value products
Efficient organisation of collections and samples
Mobile presentation solutions for sales teams and representatives
Lightweight, durable, and customisable luggage
Attending MIDO allows us to deepen our understanding of real-world professional use cases and continue developing solutions perfectly suited to the needs of eyewear brands, manufacturers, and distribution networks.
🧰 MIDO: A Comprehensive Overview of the Eyewear Industry
MIDO covers the entire eyewear value chain, with exhibition areas dedicated to:
Frames and prescription eyewear
Lenses and contact lenses
Materials, components, and specialised machinery
Accessories and retail solutions
Spaces dedicated to design, technology, and innovation
This global positioning makes MIDO a key observatory of technical, aesthetic, and industrial developments across the eyewear sector.
🌍 Why Bag PRO Attends MIDO 2026
Our presence at MIDO is part of a structured approach focused on:
🔍 Monitoring global eyewear and optical trends
🧠 Observing product and technological innovations
🤝 Meeting key international industry players
🎨 Analysing design directions, market positioning, and distributor expectations
MIDO also offers a rich programme of conferences, workshops, and industry events, making it not only an exhibition venue but also a true hub for knowledge sharing and strategic insight.
MIDO 2026 is much more than an international trade fair—it is a true barometer of the global eyewear market.
A strategic event for adapting our B2B professional luggage solutions to the demands of protection, mobility, and presentation specific to the optical and eyewear industry.
